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Read this Vice article:

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Luxury and tradition seems to go hand in hand. This may well be quite a clunky in terms of the actual copy but the idea remains quite useful.

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The products version.

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In this iteration the 'I am' looks at people - presumable consumers. There was (on the same station) a version that features the product.

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Your best self is an interesting idea that is still held as a combination of universal goals and individual potential.

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Not technically an I am statement but it addresses the idea of fixed identities.

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This commercial highlights two aspects of women - being feminine and then also a slightly mischievous edge.

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Skulls are no longer harbingers of death - instead it's a sign of revolt.

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The Shard

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The idea of fashion as a destination or a place where I live is an interesting idea in a place where ownership of things is getting smaller and smaller.

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Blood donation servive that appeals to your kindness instead of guilt.

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An album found on a table in Dishoom.

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This was a poster on a lamp post at the Extinction Rebellion on London

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Extinction rebellion in London held in April of 2019

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