I am

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The products version.

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In this iteration the 'I am' looks at people - presumable consumers. There was (on the same station) a version that features the product.

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Your best self is an interesting idea that is still held as a combination of universal goals and individual potential.

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Not technically an I am statement but it addresses the idea of fixed identities.

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This commercial highlights two aspects of women - being feminine and then also a slightly mischievous edge.

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